Capabilities
Blending creative direction with technical execution
Experiential Strategy
Translating brand objectives into immersive experiences that create cultural connections.
Strategic concepting, vendor orchestration, and production leadership for multi-dimensional activations.
Live Production
Large-scale activations for 500+ attendees with streaming infrastructure reaching 10K+ concurrent viewers.
Managing cross-functional teams and $1M budgets from concept through execution.
Immersive Content
VR/AR experiences and 360° video for enterprise training and brand storytelling.
Complete production oversight from creative concepts to platform optimization.
AI Workflow Design
Building tools and systems that remove friction from creative processes.
Productivity platforms to automation frameworks that accelerate ideation.
Impact Metrics
BuildingConnectionsThroughSharedExperiences
From Salesforce to Stability AI, I've produced engaging and transformative brand experiences that push boundaries and redefine what's possible for Fortune 500s and emerging platforms.
Tech Stack
Claude + Gemini
AI acceleration
Github + Cursor
Code craftsmanship
Seedance + Kling
Generative creation
SOEN*
Personal command center
Slack + Jira
Orchestrating teams
Adobe Creative Suite
Visual storytelling
Creative Technologist and Producer with 9 years building cinematic experiences for the AI era — experiential production, spatial storytelling, and interactive systems design. Storytelling roots in directing; work evolved into immersive systems, spatial computing, and AI-native interaction. Produced for Stability AI, Weights & Biases, Salesforce, Amazon, Levi's, PwC, Microsoft, and Boubyan Bank at $1M+ budget scale. Focused on where technology stops feeling mechanical and starts feeling atmospheric, emotional, and human.Currently leading volumetric capture R&D and two digital product launches under Surface Tension.
- Founded multidimensional experiential brand spanning live events, digital products, and spatial computing R&D across multiple verticals
- Produced Digital Drip, sold-out immersive event in San Francisco, July 2025. 8,000+ impressions
- Directing SOEN (AI productivity OS) and TENET (boxing intelligence platform) as first product launches
- Leading The Crypt, a private volumetric capture initiative using four depth sensors at 60FPS with sub-100ms latency, browser-based on web and mobile
- Built pratt.work hero: real-time 2D video translated into living 3D spatial environments — cinematic depth and atmosphere as the site's primary experience
- Produced Weights & Biases Fully Connected, the first MLOps conference at scale. 5,000 attendees, 3-week timeline. Footage became YouTube marketing for the Weave product launch
- Produced Stability AI global brand launch for Stable Diffusion. 2,000+ attendees, 5-day timeline, $101M seed round announced. Stable Diffusion reached 10 million users in 60 days
- Produced Salesforce Grant Celebration at Dreamforce. $18.2M in grants announced, 130 volunteers, 3-week timeline
- Directed 3D generative architectural visualization for Boubyan Bank Kuwait HQ
- Managed $1M+ production budgets across enterprise and technology clients
- Production Manager on Women Is Losers feature film. SXSW 2021 premiere. 3-year licensing deal with Shorts.tv
- Produced and edited 360° VR for Levi's Innovation Labs × Microsoft. 8-camera rig, genlock precision. Featured in Inc Magazine, Fast Company, and YouTube 360
- Produced immersive VR 360 content for PwC Liftoff Accelerators Conference, capture through post-production
- On-set photo production for Minted including call sheets, scheduling, talent coordination, and day-of management
- Contributed to early model training through natural language evaluation and dataset refinement. One of the earlier human-in-the-loop roles before RLHF became standard practice
- Managed operations and content pipeline for Exit Reality's permanent VR venue in San Francisco. Developed AR, VR, and MR partnerships for live demos and public activations
LET'S CONNECT
READY TO ARCHITECT EXPERIENCES THAT INSPIRE THE WORLD TO EXPERIENCE BETTER.